Most of the book follows the pattern set by YouTubers: Stokel-Walker traces the origins of the company, examines its business model, and studies how individuals use and profit from the platform.
SEE: If we put computers in our brains, strange things might happen to our minds Now, he's back with TikTok Boom: China's Dynamite App and the Superpower Race for Social Media, a study of its younger, hipper competitor. Two years ago, in YouTubers: How YouTube shook up TV and created a new generation of stars, he studied the leading lights of YouTube. But I know the underlying truth: I'm a word person - I am useless at video, and thus remain ignorant of a vast and increasing portion of the internet.įortunately, Chris Stokel-Walker is here to take up the beat. I tell myself it means the best ones are being curated for me - like the injured wild beaver, being rehabilitated in a qualified TikToker's home, who practices making dams out of shoes and other household objects. And then came TikTok, the first Chinese technology giant to become successful in the West, and it broke through by providing clever tools to help ordinary people make short videos that others wanted to watch. But everyone can write at least a bitĮven though YouTube was founded in 2005, it wasn't until smartphones put a camera in every pocket that video really began to open up to the general public on a spontaneous basis. It stayed that way for so long because video required skill to devise, shoot, and edit. The early internet - from its founding until around 2010 - was for writers: Usenet postings, blogs, web pages, LiveJournal, early Facebook, Reddit and so on. TikTok Boom: China's Dynamite App and the Superpower Race for Social Media
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