Rutherford started her TBWA\Chiat\Day LA journey in 2015 where she led creative for brands including Intuit QuickBooks, Southwest Airlines, Viking Cruises and Persil, among others.
Kirsten is helping to shape the future of our agency and has already made an incredible impact during her tenure here.” “Not only does she push for creative excellence, she’s a big proponent of creating meaningful culture and has been a major part of our transformation. She represents a new breed of talent this industry needs,” said Fernandez. “Kirsten is a combination of fierce talent and cultural leadership with a high bar for creativity. STBWA\Chiat\Day Los Angeles today announces the promotion of Kirsten Rutherford to Executive Creative Director, joining the agency’s creative leadership team Renato Fernandez, Chief Creative Officer and Caleb Jensen, Executive Creative Director.
Once we understand where they live, then we think about how we can continue to involve them in contemporary culture. It’s important for us to understand the purpose each of our brands has in the world, the emotional spaces they occupy in people’s hearts and minds, and how they play a role in their lives. LOCATE AND INVOLVEThis is how we describe our role in working with brands. Being on the West Coast has always represented a pioneering and optimistic outlook, and now allows us to connect with the tech culture that stretches from LA to SF to Seattle and is influencing the way the world works. We are continually growing and evolving in response to fast-moving contemporary culture, the needs of our clients, and a rapidly evolving competitive set.īORN IN THE WESTAt a time when Madison Avenue was the only place for ad agencies to do business, we opened our doors on the West Coast, and have never looked back. Our partners include Apple, Gatorade, McDonald’s, Intuit Quickbooks, IMAX, Principal, Supercuts, UNIQLO, and more. We are a full-service marketing and communications agency offering brand strategy, communications planning, search and analytics, digital, social, branding and design, as well as a world-class in-house production studio called Grizzlee. We create Disruptive ideas that locate and involve brands in culture, giving them a larger share of the future. We are a cultural engine for 21st-century businesses.
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